Online Marketing News: A Look Back, The End Of The Track, and Steaming App + MORE 12/12/2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Yahoo Search App, MindMeld Voice Assistant & Holistic SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Marketing is a science as much as an art, and the TopRank Online Marketing blog is an ongoing experiment. We’re constantly going back to the lab to try new approaches, research new topics, and refine our writing skills. As 2015 draws to a close, we’re taking a look at our most popular posts to see which ones you thought were the most shareworthy.
Social media marketing was a big topic for marketers this year. Facebook changed its algorithm to limit organic reach to as little as two percent…

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Introduces a Richer Photo Experience on the Web: Twitter is “making your twitter.com timeline more immersive by […]
This post Twitter Improves How Photos Are Displayed: This Week in Social Media first appeared on Social Media Examiner…

From the Supreme Court’s milestone decision to legalize gay marriage nationwide to Caitlyn Jenner’s incredibly public transition, the lesbian, gay, bisexual and transgender communities have rarely seen more positive attention. With the eyes of the world on the challenges these communities have faced and the recent strides they’ve made, take a look into how social media has played a part.
These traditionally marginalized communities are having their moment in the sun thanks to positive messages from many public figures, like Apple’s Tim Cook, the first Fortune 500 CEO to be openly gay…

1. Mark Koyama’s favorite books of the year.  And Bryan Caplan on the fallacy of mood affiliation.
2. The Quietus best music of 2015 list.  Not just the usual stuff, yet oriented toward smart listeners.
3. How to make nuclear weapons harder to use.  And a new installment from the drone wars.
4. Raising the alcohol tax lowers gonorrhea rates.
5. The linguistics of YouTube voice.
6. New evidence that the number of independent contractors actually is up, though pre-Uber…

Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations.

The post The Only Way To Be Successful At SEO: Take A Holistic Approach appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Facebook at Work is about to be deployed by a company known much more for play.
Club Méditerranée, better known as Club Med, reached an agreement with Facebook to launch its Facebook at Work offering to approximately 13,000 employees in more than 40 countries.
The company currently operates 66 “villages,” or high-end all-inclusive resorts, in 26 countries across five continents.
Facebook director of global platform partnerships Julien Codorniou said in a release announcing the partnership:
We believe a connected workplace is more productive and collaborative…

Want to run Instagram ads? Would you rather use Facebook Ads Manager instead of Power Editor? Now that Instagram ads are available to most advertisers through the Facebook Ads Manager, they’re easier than ever to create. In this post I’ll share how to create an Instagram ad in Facebook Ads Manager, step–by–step. Already Using Business Manager? […]
This post How to Create Instagram Ads Using Facebook Ads Manager first appeared on Social Media Examiner…

A Guide to Data-Driven Holiday Marketing Strategies [INFOGRAPHIC] – How can your business gain a piece of the $650 billion pie? This infographic from Pixel Road Designs (the company of our Chief Social Media Strategist, Brent Csutoras) shows you how to supercharge your marketing and improve your sales this holiday. Pixel Road Designs
Facebook Is Using Surveys to Better Understand Viral Stories – As we work to improve News Feed, we make updates to the algorithm that help make sure you are seeing the most relevant stories at the top of your feed…

In a perfect world, we would have months to prepare for an event. We would have nicely organized lists, a smooth process, an effective team and no stress.
But, as most marketers know, this is not a perfect world. Sometimes, plans get derailed and communication breaks down. Sometimes, an opportunity for an event comes up at the last minute. And sometimes, we’re just plain too busy to think that far ahead.
If you’ve ever put on an event – last minute or not – you know that it is essential to get the word out among potential attendees, so that the conference halls aren’t empty on the day-of…